A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. Olaplex is supposed to repair damaged hair, but the lawsuit says it does the opposite. But some customers who spoke to Insider said the products did the opposite of what they promised. Olaplex has released test results that it says show the products are safe. The case, which was not filed as a class action (more on this below), accuses Olaplex and Cosway of attempting to conceal the dangers of their products, leading many users to believe that their hair loss and scalp issues could be symptoms of a dire health condition.. Olaplex has strongly denied the allegations, insisting its range does "not cause hair loss or hair breakage". King notes that fragrance is a complex subsect of product formulation, as it can consist of thousands of materials. We and our partners use cookies to Store and/or access information on a device. Additionally, Olaplex publicly released the HRIPT tests for all of their products on their website to demonstrate the safety of Olaplex products for consumers who might be questioning using these products while the brand is battling these allegations in the court system. The lawsuit, which was filed by over two dozen customers, is seeking at least $75,000 in damages. The lawsuit said that certain ingredients had made the products "unreasonably dangerous" and ineffective. The lawsuit . Olaplex is a staple at trendy upscale salons, but hair-raising rumors that a now-banned ingredient causes infertility have racked up 30 million views on TikTok. Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged potential to cause harm. hide caption. Olaplex says that they started using it before it was removed from hair care products around the globe due to its side effects. Keep in mind that, as I write, Olaplex No.3 is marked as a Best Seller on Amazon. 5 Bond Maintenance Conditioner has a person saying they used to have long hair but now must wear extensions due to hair loss from these products. Olaplex is a company that sells a variety of hair products. It helps minimize the damage caused by protein-eating molecules, as well as preventing hair loss. In addition, Olaplexs marketing which includes the use of celebrity photos is misleading given that many of these celebrities do not regularly use the Products, much less sponsor or endorse them in any way, the filing claims. 3 Hair Perfector" product, alleging that Olaplex did not disclose risks linked to the ingredient, which the European Union directed cosmetics companies to stop using after March 2022. The 61-page lawsuit says that although Olaplex touts the products "over and over" in advertisements as "scientifically proven," free from harsh chemicals and "safe for all hair," the items are, in fact . After she showered and used them, only ten hairs broke off, which was way less than what she was used to, after only one use. The lawsuit, which was filed on 9 February, includes claims from 30 women who used products from Olaplex, as reported by CNN.The brand is notably sold at retailers such as Sephora and Ulta and is frequently advertised by influencers on TikTok. Do Not Sell or Share My Personal Information. In the video, Wong explains that the brand has undergone rigorous human repeat insult patch tests (HRIPT) on all their products to ensure that theyre safe to use on the skin and hair follicles. This case is being fought not only in the court system but also in the court of public opinion. We are no longer accepting comments on this article. The brand, a staple in TikTok hair care routines, posted "third-party" test records on its website. Some of our partners may process your data as a part of their legitimate business interest without asking for consent. Some people have successfully grown their hair with Olaplex products. Unfortunately, this case is only for the Olaplex sold in Canada. The company also stated it has gone above and beyond industry beauty standards by publicly releasing test results from "independent third-party laboratories" on its website. "The formula hasn't really changed." Wong believes that reports of hair loss from Olaplex and many other hair products over the last few years may be related to the pandemic. In January 2022, Olaplex removed lilial from the product globally but landed in hot water in March over reports that the UK and European Union were considering a ban on the product, which turned out to be false. This misinformation led to widespread panic from consumers worried about their health, to which Olaplex responded with a link to its ingredients and material safety data sheets where consumers could learn more about the safety of each product. The consumer lawsuit in Canada highlights its "No. The lawsuit was filed on Feb. 9 in California and claimed that the women used Olaplex products to repair damage, but the products were harmful and left the women's scalps in . BeautyMatter 2023 In some cases, they received refunds after reporting problems with hair breakage and loss to Olaplex. Olaplex did not comment specifically on the Canadian lawsuit or refunds. The brand is being taken to court for a lawsuit filed by at least 28 women on February 9, 2023. Sign up for ClassAction.orgs free weekly newsletterhere. Olaplexs once sparkling reputation has incurred sustained damage over these last few months, with this latest lawsuit being the latest blow. However, the lawsuit alleges that Sephora continued selling Olaplex No.3 Hair Repair Perfector that contained lilial even after this. 9 products. has gained more than 5,000 followers who say that the products led to their hair becoming 'broken all the way to the root' and draining chemically-treated hair of color. "I'm not touching them again," she said of Olaplex products. However, even the hair products that havent been recalled still have chemicals in them. Lastly, it protects your hair from further breakage. The chemical in question is butylphenyl methylpropional (lilial). The lawsuit is the latest controversy for the ultra-popular hair-care brand. The products also have non water-soluble ingredients, which cause the hair follicle to clog, resulting in seborrheic dermatitis and subsequently inflammation and hair loss, the complaint says. In many salons around the world it is offered - at an additional price - as a treatment for those getting their hair coloured. That said, Hairprin is a viable option if you HairLossGeeks.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. In January 2023, a complaint was filed against Unilever from a customer who said she suffered scalp irritation, burns, and hair loss from TRESemms shampoo products, which contained undisclosed levels of an ingredient called DMDM hydantoin (DMDM). Olaplex created an entirely new category in haircare when the brand launched its bond-building products in 2014. From the reviews, this is mainly the Olaplex No. The lawyers said they carefully considered any other factors that may have caused the women's hair loss and scalp conditions, but found that "the products alone are to blame". The lawsuit says that Olaplex used harmful chemicals that left the women's hair and scalps in a bad condition, causing "serious injury". Companies frequently offer refunds to customers who have complaints about products. Access your favorite topics in a personalized feed while you're on the go. Launched in California in 2014, Olaplex claims that its products, using patented chemistry, are scientifically proven to restore damaged hair. Lilial was previously used in small amounts as a fragrance in Olaplexs No. Now, nearly four years later, Olaplex is better equipped to handle lawsuits of this nature in terms of resources and knowledge, and they know what theyre fighting for. Months later, as her hair continued to improve, Genute contacted Olaplex saying she thought its products damaged her hair. It is free of many common irritants and undesirable ingredients. The case has not ended as of this article, but they seek $10 million in punitive damages. (Podcast). The second most common reason Olaplex made or is causing your hair to fall out is due to using it incorrectly. The Olaplex range includes shampoos, conditioners and treatments that claim to safely "repair broken bonds and rejuvenate hair". Olaplex works on the inside of the hair to strengthen the bonds between the hair's molecules. Why? Hundreds of glowing reviews posted online by influencers, hair stylists, and other customers seem to support this claim, with some calling the products "life-changing" and "magic." The company has denied the claims made in the lawsuit, telling "GMA" in a statement, "Olaplex products do not cause hair loss or hair breakage. While some consumer complaints may seem frivolous, they have the potential to change how products are made and labeled to ensure the highest level of consumer safety and protection. 15 February 2023. In response to questions about the refunds and the safety of its products, Olaplex said: "We are proud to help our millions of customers achieve their best hair possible and every customer inquiry is important to us. On Tuesday, Olaplex said net revenue this year will be $563 million to $634 million, a 15% decrease from 2022 at the midpoint. Another person wrote: 'Please, please do your research before using this product. Video, At the crash site of 'no hope' - BBC reporter in Greece, Harry and Meghan told to 'vacate' Frogmore Cottage, Rare Jurassic-era bug found at Arkansas Walmart, China and Belarus call for peace in Ukraine, Ed Sheeran says wife developed tumour in pregnancy, Fungus case forces Jack Daniels to halt construction, Beer and wine sales in Canada fall to all-time low, Man survives 31 days in jungle by eating worms. New Jersey-based makeup artist Rosie Genute said Olaplex refunded her $80 in October, five months after she posted a video to TikTok describing problems with hair breakage. It is a sign that they pored time and money into making their products. Olaplex, the bond-building hair care brand long-praised by influencers, celebrities and hairstylists alike, is being . A Facebook group called 'Olaplex Hair Loss/Hair Damage?' Olaplex products are safe and effective, as millions of our customers can happily attest.". This indicates that more products besides the Olaplex No.3 Hair Repair Perfector are causing side effects for people. Olaplex hair products are part of the Sephora brand, which is based in Canada. I was using No. The way misinformation spreads like wildfire on social media makes it hard to contain and unfortunately this seems to be another example of that scenario, cosmetic chemist Kelly Dobos tells BeautyMatter. , updated Olaplex products are safe and effective, as millions . Ms Wong said: 'We went above and beyond this and also released the results of HRIPT tests conducted on sensitive skin for several product lines. Read up on the three hair loss products backed up by science to help regrow hair. Olaplex customers report hair breakage and loss. Since then, its stock price has fallen 75% and Olaplex slashed its forecast for 2022 sales. The #olaplex hashtag, one of dozens of social media hashtags devoted to the brand, is linked to TikTok videos with more than 1.5 billion views, and used on more than 14.3 million Instagram posts. Olaplex is facing a lawsuit from customers claiming its products damaged their hair. 'We have publicly released the HRIPT test results for all of our products. The plaintiffs are seeking unspecified monetary damages and an injunction to stop Olaplex from making false claims about its products. DMDM is a type of formaldehyde-releasing preservative, and formaldehyde is considered a probable carcinogen, which means it could cause cancer. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. There is even a Facebook group titled Olaplex and Hair Loss? According to the case, each plaintiff has experienced serious injury as a result of using Olaplex products. Auriana said she purchased a shampoo, conditioner and clarifying shampoo from the brand and used the products for two months, and claims she suffered hair loss. Have you tried @Olaplex? September 2022, once I decided to google "Olaplex hair loss" and found a Forum with many girls in it describing the same thing, Massive hair loss, hair shedding from the root . Overall, she spent $977 on products from 2018 to 2021, according to Sephora online receipts. 9 products, saying they experienced problems including "bald spots," "dry, brittle" hair, and scalp problems like "burning" and "open sores" after using them. In many of these cases, hair loss is extreme and almost instantaneous, sometimes reported as being between 50% and 70% of the users hair. Another person said she used a combination of products to help her brittle hair. Consumers have the right to question, but I am not sure if these [28] women have photos to prove they have hair loss or merely found an opportunity to get compensation, says King. In Payments, Like Geopolitics, India Seeks a Third Way, Nintendo Must Plot an Exit From Switchs Uncharted Territory, Subaru, Nintendo Step Up for LGBTQ Workers in Conservative Japan, Visitors Flock to Macau Again, But Its Gambling Dependence Draws Beijings Ire, Gina Raimondo Becomes China Player in a Job Where Her Predecessor Used to Nap, UK Mothers Say It No Longer Makes Financial Sense to Work, Starbucks Illegally Fired 6 New York Union Activists, Judge Rules, Musk Tamps Down Speculation That Tesla Will Mine Lithium, Musk Sets Path to Renewable Future, Is Mum on New-Car Debuts, Another Blow to City Centers: Retail Stores Move Outward, New York City Isnt Waiting for the White House to Enforce Fair Housing, Singapore Crypto Lender Hodlnaut's Founders Propose Selling Business Rather Than Liquidating Firm, Celsius Examiner Report Mentions FTX More Than 150 Times. I want to reassure all of our customers and fans they can continue to use our products with confidence.'. Hair loss is often a severe condition that affects people of every country, ethnicity, and age. I believe in the safety and efficacy of our products. "Do your due diligence and make sure that you are protecting yourself as a consumer when you're buying beauty products. Have you tried Olaplex hair loss products? Collectively, the plaintiffs are seeking more than $75,000 in damages. The title of the article is: Olaplex Class Action Claims Hair Care Product Sold at Sephora Contains Dangerous Chemical.. Olaplex gained popularity on TikTok and other social media as a treatment for dyed hair. Manage Settings Plaintiffs allege Sephora removed lilial from the Olaplex ingredient list in June 2021, but Olaplex did not actually remove the chemical until February 2022 and still continues to sell its runoff inventory containing lilial instead of recalling them. But the reports of hair damage and requests for refunds come as the company faces two lawsuits and a steep drop in its stock price since going public last year. The Olaplex products mentioned in the lawsuit include Olaplex No. Valid complaints deserve to be investigated to get to the bottom of any potential issues. "Our products are thoroughly tested both in-house and in independent third-party laboratories and we remain confident in the evidence showing that Olaplex products are safe and effective.". Insider has previously reported on customers alleging that they experienced hair loss after using Olaplex products and reported that some had received refunds. ', The comments below have not been moderated. It is difficult because they are trying to do active damage control (no pun intended) with consumers by promising these products are safe and will not cause hair loss, but each action they are taking could be used against them in litigation.. As the suit tells it, Los Angeles-based Olaplex and co-defendant Cosway Co.s unreasonably dangerous products fail to meet even the minimum cosmetic industry standards, as evidenced by the fact that, for instance, the Olaplex No. Olaplex's image troubles come at the heels of the company's declining streak since going public in 2021. Stay up to date with what you want to know. Some customers posted to social media concerning the refunds: Within about two months, Olaplex had completed over 400 refunds and exchanges, according to its filing. (Bloomberg) -- Olaplex Holdings Inc. said its sales will . Top Class Actions is a legal site that handles public lawsuits. Anyone experiencing consistent hair breakage should consult their stylist and dermatologist to best understand their unique hair and skin needs. The EU has famously banned or limited more than 1,600 chemicals from personal care products, but if you ask cosmetic chemists, theyll tell you that ingredients alone cant tell you everything you need to know about the safety of a product. Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. This is why I dont recommend Olaplex products. Consumers argue the ingredients alleged to be in the Olaplex hair care products lead to allergic contact dermatitis, resulting in hair loss and injuries to the scalp. Top editors give you the stories you want delivered right to your inbox each weekday. The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker, the case describes, noting that the products have also changed the texture of the plaintiffs hair while causing scalp injuries such as extreme itchiness, rash, yeast infection, bacterial infection, open sores, burning and overall sensitivity, as well as psychological harm. 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